Beauty Industry

The World’s Most Popular Perfumes & Celebrity Fragrances

Hey Discount unveils the most-loved perfumes based on Google search data and social media figures.

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By: Charlie Sternberg

Associate Editor

Hey Discount has unveiled the world’s most-loved perfumes based on Google search data and social media figures.

Most Popular Perfumes

Taking the top spot is Baccarat Rouge 540, with over 100 million views on TikTok and a total scent score of 9.52. The scent, with notes of amber and blood orange, also has just under six million Google searches and just over 200,000 Instagram posts.
 
Coming in second in the rankings is Sauvage, by Dior, known as one of the sexiest scents in the world. Sauvage got an overall score of 9.25 and was the most viewed cologne on both TikTok and Google (but lagged behind on Insta).
 
Chanel No. 5, Coco Chanel’s first perfume, takes third place, with a score of 8.85 and 30 million TikTok views.
 
See the full results below:


 

Most Popular Celebrity Fragrances

The study also looked at the world’s favorite celebrity fragrances, revealing that Ariana Grande’s fragrance range is the most loved, with 4.4 million annual searches.
 
Billie Eilish, who only released her first fragrance in 2021, came in second, with over 1 million searches. Rihanna follows with over 800,000 annual searches.
 
See the full results below:


 

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